house.jpg
 

This is the Old Buck’s Eyebrow in Christmas Cove, Maine — one of the last untouched places on the eastern coast.

My great-grandfather (the aforementioned “Old Buck”) bought this place in 1941, and it’s been in my family ever since.

Christmas Cove is rugged and breathtakingly beautiful. It only has one main road. No shops, no gas station, and no Starbucks. The Old Buck’s Eyebrow was built in 1914 and sits at the end of the road, overlooking a stretch of water known as the Thread of Life — a calm, still channel that rests between the coastline and a string of small islands and rock formations.

Unlike the thrashing currents outside the rock barrier, the Thread of Life is safe for swimming, kayaking, and otherwise enjoying the ocean — but there’s only one way to access it from the sea, a narrow break in the crags that’s only passable at high tide.

That access point is known as the Needle’s Eye.

Only the most skilled and experienced sailors can successfully navigate the Needle’s Eye. Many, many vessels have crashed into the rocks in failed attempts to negotiate the swirling currents and hidden rocks.

In a lot of ways, digital marketing is the same way. In order to hit that sweet spot where growth and profitability thrive, you have to execute every detail exactly right. Misjudge just one variable, and you crash.

Christmas Cove is the kind of place that infiltrates your soul. Even when I’m jet setting around the country (as I’m wont to do), or traipsing through the noisy streets of Chicago, there’s a piece of me that’ll always be in Maine. Watching waves crash against rocks, smelling the salty air, wandering the century-old rooms of my great grandfather’s cottage.

Keeping the Old Buck’s Eyebrow in the family for future generations has been a lifelong dream of mine. It’s one of the driving forces behind my business ambition; my Big Why. When I named my business, I wanted to honor this place.

And what are the odds that one of my favorite places on earth would lend itself so beautifully to a digital marketing metaphor?

It must be fate.